In this video, we want to discuss the distinctions between a funnel and a standard website. A funnel is essentially a landing page that focuses on a single objective, guiding visitors through a specific process.
Unlike a regular website, a funnel does not have a navigation menu at the top and maintains a singular focus on the desired action, whether it’s filling out a lead form or making a purchase. It serves as a streamlined pathway to lead visitors towards the sales process you want them to follow. A good example of a funnel is a lead page, designed to capture potential customers’ information.
Now, let’s shift our attention to a website example. A website encompasses multiple pages, including navigation menus, allowing visitors to explore different sections and access various information. The key difference here is the presence of navigation and the ability to create a comprehensive online presence. With our platform, you have the flexibility to build both funnels and websites. If you navigate to our site panel, you’ll find the option to create either a funnel or a website.
To determine which structure suits your needs, it’s crucial to consider your objectives. Do you aim to capture leads? Are you looking to build a website with multiple pages, such as an About Us and Contact Us section? Once you decide, you can utilize our platform’s builder, which works similarly for both funnels and websites. It’s important to establish your game plan based on whether you want to focus on lead capture and create a landing page with a form or survey, or if you prefer to develop a comprehensive website with navigation and multiple pages.
In future videos, we will guide you through the exact steps to set up your chosen approach, be it a funnel or a website. Stay tuned for detailed instructions on how to get started.